Social Media Portfolio

The portfolio consists of short form videos I have created from concept to actualization for TikTok, Instagram, and Facebook. Throughout this page you will see my skills in copywriting, editing, recording, and target based content creation.

Materials:

  • RedTag / Brewtal Review

  • Lucky Money Entertainment

  • Colby Cobb Social Media

  • SeaGayle Publishing

RedTag / Brewtal Review Social Media

I conceptualized and wrote the copy for social media graphics and conceptualized, shot, and edited short-form videos using Brewtal’s brand voice.

I structured around the strategic pillars of Authority, Activation, and Relatability. These content pillars served as foundational themes that guided tone, messaging, and creative direction, ensuring consistency across all visuals and formats.

Materials:

  • Brewtal Laptop Short Form Video

  • Brewtal Paparazzi Short Form Video

  • Brewtal Problem Carousel

  • Brewtal Benefits Static

  • Last Chance RSVP Story

  • Brewtal Advice #1 Carousel

  • Brand Positioning Social Media Deck

I planned and shot this short form announcement video for the Brewtal Review Launch Party.

Destination:

Instagram, TikTok

Caption Copy:

Powered by RedTag, Brewtal Review is a chance for students and recent graduates to receive expert feedback and build industry connections. Join us for the launch party at Captain’s Quarters on August 6th from 6-8 PM! RSVP with the link in our bio

#brewtalreview #louisvilleky #genz #brewtal #creatives #design #copywriting #film

I planned this short form video promoting the Brewtal Review Launch Party.

Destination:

Instagram, TikTok

Caption Copy:

You deserve to stand out. Connect with industry creatives while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party August 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.

#brewtalreview #louisvilleky #genz #brewtal #creatives #design #copywriting #film

Destination:

Instagram Story

My Role:

I wrote the copy and tagline for this social media story static.

More Info:

The negative space at the bottom is intentional to use the instagram feature of placing a direct url link to the Brewtal Review landing page.

Reasoning:

To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.

My Role:

I planned the carousel, interviewed the participants, and wrote the copy for this carousel following the brand voice of Brewtal Review and intentions of the Authority pillar.

Destination:

Instagram, TikTok, Facebook

Caption Copy:

Tonights the night! Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.

#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college

When launching Brewtal Review, we had to determine where its online presence would live. While we had established it would be firmly rooted in the RedTag family, we explored whether it should maintain its own social media presence or be promoted solely through RedTag’s channels.

To inform our decision, I created a brand positioning deck comparing RedTag and Brewtal, developed social media plans for both options, and detailed the pros and cons of each approach.

Brand Positioning Social Media Deck

Lucky Money Social Media

I created promotional content for the Lucky Money brand that boosted authority and further established the connection between Lucky Money members and the brand.

Materials:

  • Lucky Money September Releases

  • Lucky Money October Releases

  • Grow Carousel

Lucky Money September Releases

This video was intended for use on Lucky Money Entertainment’s social medias promoting the new releases of the artist’s associated with Lucky Money.

Lucky Money October Releases

This video was intended for use on Lucky Money Entertainment’s social medias promoting the new releases of the artist’s associated with Lucky Money.

I conceptualized and executed this entire video.

Reasoning:

Created this promotional carousel to boost Lucky Money membership and share the benefits of obtaining one.

Reasoning:

I created and designed the Lucky Money Entertainment Holiday Sale Announcement Carousel to be posted on Instagram.

The Voice Social Media Promo

I recorded and edited promotional content for season 24 of The Voice.

Materials:

  • The Voice BTS

The Voice BTS

Intended for social media, this video provided a behind-the-scenes look of the audition process of NBC’s The Voice promoting the airing of the season.

I conceptualized and executed this entire video.

Colby Cobb Social Media

I conceptualized and executed short form content regarding the promotion of Colby Cobb’s Music.

Materials:

  • Make Believe Promo #1

  • Make Believe Promo #2

  • Sober Promo

Make Believe Promo

Both videos were intended for social media platforms promoting the song Make Believe.

I conceptualized and executed this entire video.

Sober Promo

I wanted to place an emphasis on relatability in the promotion of this song by showcasing the reaction of individuals within the target audience.

I conceptualized and executed this entire video.

I was hired freelance to edit the BTS footage from a SeaGayle recording session to be used as promotional content for the artist.

SeaGayle Publishing

Materials:

  • SeaGayle Publishing Video #1

  • SeaGayle Publishing Video #1

SeaGayle Publishing

I was hired to edit together BTS footage to songs by one of SeaGayle’s artists.

(The footage was shot without me in attendance)