Crafted the copy for a single-page one-sheet to promote Brewtal Review across digital and physical formats—including email outreach, printed flyers in coffee shops, and distribution at creative industry events.
I strategically opened with the problem facing the current job market to frame the event’s “why,” followed by attendee benefits, clear event details, and a compelling activation line: ‘Don’t miss another open door.’
Wrote the rack card copy for the Brewtal Review launch party that was displayed at tables and handed out to attendees.
The card featured a clear event description, compelling benefits of attending, and a QR code for signing up for the October Brewtal Review.
Crafted the landing page wireframe copy for the Brewtal Review launch party highlighting the job market’s problem as the ‘why,’ positioning the event as the solution, and making “Reserve Your Spot” the prominent call-to-action.
To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Excel shared between the design intern (Josh Hakman) and I.