Copywriting

International Emmy’s

I ensured all social media caption copy remained consistent and cohesive so as to not show favoritism towards one nominee over another.

RedTag / Brewtal:

I positioned the job market’s challenges as context and presented the Brewtal Review as a solution positioning Brewtal Review as an event designed to bridge the gap between emerging creatives and experienced industry professionals—ensuring cohesive storytelling and engagement across digital campaigns, print collateral, and pitch materials.

Materials:

  • Social Media Strategy Copywriting

    • International Emmy 2025 Nominee Highlight Schedule & Captions

    • RedTag Organic Messaging Matrix / Organic Messaging Matrix Assets

  • Print Collateral Copywriting

    • Brewtal One-Sheet

    • Brewtal Rack Card

    • Brewtal Email (Target: Primary Audience)

    • Brewtal Email (Target: Secondary Audience)

  • Graphic Copywriting

    • Brewtal Problem Carousel

    • Brewtal Benefits Static

    • Brewtal Advice #1 Carousel

    • Brewtal Advice #2 Carousel

    • Last Chance RSVP Story

International Emmy 2025 Nominee Highlight Schedule & Captions.pdf

In preparation for the International Emmy Gala, I created a posting schedule that factored in the International Emmy’s triptych posting schedule.

I also prepared the caption copy for each nominee alongside my team.

ORGANIC MESSAGING MATRIX
ORGANIC MESSAGING MATRIX ASSETS

To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Google Sheets detailing the copy to be used on graphics I conceptualized. This was shared between the design intern (Josh Hakman) and I.

Organic Messaging Matrix

Organic Messaging Matrix Assets

ONE-SHEET

Crafted the copy for a single-page one-sheet to promote Brewtal Review across digital and physical formats—including email outreach, printed flyers in coffee shops, and distribution at creative industry events.

I strategically opened with the problem facing the current job market to frame the event’s “why,” followed by attendee benefits, clear event details, and a compelling activation line: ‘Don’t miss another open door.’

RACK CARD

Wrote the rack card copy for the Brewtal Review launch party that was displayed at tables and handed out to attendees.

The card featured a clear event description, compelling benefits of attending, and a QR code for signing up for the October Brewtal Review.

EMAIL TARGETED TO PRIMARY AUDIENCE

I wrote the email copy specifically targeted towards the primary audience of the Brewtal Review Launch Party.

EMAIL TARGETED TO SECONDARY AUDIENCE

I wrote the email copy specifically targeted towards the secondary audience of the Brewtal Review Launch Party.

I focused the language on framing this event as something that could help professors achieve a goal that they already had.

BREWTAL PROBLEM CAROUSEL

Reasoning:

To utilize the central route to peruasion to hit on the problem and place the Brewtal Review as the solution.

Destination:

Instagram, TikTok, Facebook

Caption Copy:

Don’t be another statistic. Reserve your spot for the Brewtal Review Launch Party to receive career-altering feedback and build industry connections. August 6th from 6-8 PM RSVP link our bio

#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college

BREWTAL ADVICE #1 CAROUSEL

My Role:

I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.

Reasoning:

To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.

Destination:

Instagram, TikTok, Facebook

Caption Copy:

Tonights the night! Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.

#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college

BREWTAL ADVICE #2 CAROUSEL

My Role:

I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.

Reasoning:

To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.

Destination:

Instagram (@redtagdigital)

TikTok (@red.tag.digital)

Facebook

Caption Copy:

Connections open doors but portfolios get you through. Powered by RedTag, Brewtal gives you both. Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.

#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college

BREWTAL BENEFITS STATIC

My Role:

I conceptualized the post and created the copy.

Reasoning:

To present the problem and the benefits of attending the Brewtal Review without the need to swipe.

Destination:

Instagram (@redtagdigital)

TikTok (@red.tag.digital)

Facebook

LAST CHANCE RSVP STORY

My Role:

I conceptualized the post and created the copy.

Destination:

Instagram Story (@redtagdigital)

More Info:

The negative space at the bottom is intentional to use the instagram feature of placing a direct url link to the Brewtal Review landing page.