Branding & Strategy
International Emmys:
I ensured all social media caption copy remained consistent and cohesive so as to not show favoritism towards one nominee over another.
RedTag / Brewtal:
I positioned the job market’s challenges as context and presented the Brewtal Review as a solution positioning Brewtal Review as an event designed to bridge the gap between emerging creatives and experienced industry professionals—ensuring cohesive storytelling and engagement across digital campaigns, print collateral, and pitch materials.
Materials:
International Emmys Strategy
2025 Nominee Highlight Post Schedule & Captions
RedTag - Brewtal Branding & Strategy
Brewtal Brand Messaging Guideline Deck
Brewtal Brand Positioning Social Media Deck
Brewtal Review Event Pitch Deck for Partnership Proposal
When launching Brewtal Review, we had to determine where its online presence would live.
While we had established it would be firmly rooted in the RedTag family, we explored whether it should maintain its own social media presence or be promoted solely through RedTag’s channels.
To inform our decision, I created a brand positioning deck comparing RedTag and Brewtal, developed social media plans for both options, and detailed the pros and cons of each approach.
Because our internship ran from June to August 2025, and the Brewtal brand and event were designed to carry on well beyond that timeframe, I analyzed Brewtal Review to its core and developed a brand messaging guideline to ensure Brewtal’s essence remains consistent moving forward.
In the early stages of Brewtal Review, we thought it would be beneficial to collaborate with an organization designed for young advertising, marketing, and communications professionals (Ad2).
I utilized my Louisville, KY connections to set up a meeting with the president and event chair of Ad2.
I then created an Event Pitch Deck outlining Brewtal Review’s purpose and mission, defining the social media target audience, mapping the timeline, and identifying what Ad2 could contribute.