Creative Strategy / Content
At RedTag, I served as a Creative Strategy & Content Intern who drove the messaging and content strategy for the Brewtal Review event from conception through launch alongside 3 other interns in their respective fields (Design, Web Development, and Strategic Leadership).
I positioned the job market’s challenges as context and presented the Brewtal Review as a solution positioning Brewtal Review as an event designed to bridge the gap between emerging creatives and experienced industry professionals—ensuring cohesive storytelling and engagement across digital campaigns, print collateral, and pitch materials.
Materials:
Brand Messaging Guideline Deck
Brand Positioning Social Media Deck
Event Pitch Deck for Partnership Proposal
Organic Messaging Matrix / Organic Messaging Matrix Assets
Social Media Graphics
Targeted CopyWriting
One-Sheet
Rack Card
Email (Target: Primary Audience)
Email (Target: Secondary Audience)
Brewtal Review Launch Party WireFrame
Because our internship ran from June to August 2025, and the Brewtal brand and event were designed to carry on well beyond that timeframe, I analyzed Brewtal Review to its core and developed a brand messaging guideline to ensure Brewtal’s essence remains consistent moving forward.
When launching Brewtal Review, we had to determine where its online presence would live. While we had established it would be firmly rooted in the RedTag family, we explored whether it should maintain its own social media presence or be promoted solely through RedTag’s channels.
To inform our decision, I created a brand positioning deck comparing RedTag and Brewtal, developed social media plans for both options, and detailed the pros and cons of each approach.
In the early stages of Brewtal Review, we thought it would be beneficial to collaborate with an organization designed for young advertising, marketing, and communications professionals (Ad2).
I utilized my connections to set up a meeting with the president and event chair of Ad2.
I then created an Event Pitch Deck outlining Brewtal Review’s purpose and mission, defining the social media target audience, mapping the timeline, and identifying what Ad2 could contribute.
To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Excel shared between the design intern (Josh Hakman) and I.
Crafted the copy for a single-page one-sheet to promote Brewtal Review across digital and physical formats—including email outreach, printed flyers in coffee shops, and distribution at creative industry events.
I strategically opened with the problem facing the current job market to frame the event’s “why,” followed by attendee benefits, clear event details, and a compelling activation line: ‘Don’t miss another open door.’
Wrote the rack card copy for the Brewtal Review launch party that was displayed at tables and handed out to attendees.
The card featured a clear event description, compelling benefits of attending, and a QR code for signing up for the October Brewtal Review.
Crafted the landing page wireframe copy for the Brewtal Review launch party highlighting the job market’s problem as the ‘why,’ positioning the event as the solution, and making “Reserve Your Spot” the prominent call-to-action.