Brewtal Review Social Media
I planned and wrote the copy for social media graphics and short-form videos using Brewtal’s brand voice.
I structured around the strategic pillars of Authority, Activation, and Relatability. These content pillars served as foundational themes that guided tone, messaging, and creative direction, ensuring consistency across all visuals and formats.
Materials:
Strategy
Organic Messaging Matrix / Organic Messaging Matrix Assets
Graphic Copywriting
Brewtal Problem Carousel
Brewtal Benefits Static
Brewtal Advice #1 Carousel
Brewtal Advice #2 Carousel
Last Chance RSVP Story
Short Form Videos
Brewtal Laptop Short Form Video
Brewtal Paparazzi Short Form Video
To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Google Sheets shared between the design intern (Josh Hakman) and I.
Reasoning:
To utilize the central route to peruasion to hit on the problem and place the Brewtal Review as the solution.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Don’t be another statistic. Reserve your spot for the Brewtal Review Launch Party to receive career-altering feedback and build industry connections. August 6th from 6-8 PM RSVP link our bio
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.
Reasoning:
To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Tonights the night! Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.
Reasoning:
To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Connections open doors but portfolios get you through. Powered by RedTag, Brewtal gives you both. Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio. #resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post and created the copy.
Reasoning:
To present the problem and the benefits of attending the Brewtal Review without the need to swipe.
Destination:
Instagram, TikTok, Facebook
Destination:
Instagram Story
More Info:
The negative space at the bottom is intentional to use the instagram feature of placing a direct url link to the Brewtal Review landing page.
My Role:
I conceptualized and shot this short form announcement video for the Brewtal Review Launch Party.
Destination:
Instagram, TikTok
Caption Copy:
Powered by RedTag, Brewtal Review is a chance for students and recent graduates to receive expert feedback and build industry connections. Join us for the launch party at Captain’s Quarters on August 6th from 6-8 PM! RSVP with the link in our bio
#brewtalreview #louisvilleky #genz #brewtal #creatives #design #copywriting #film
My Role:
I planned this short form video promoting the Brewtal Review Launch Party.
Destination:
Instagram, TikTok
Caption Copy:
You deserve to stand out. Connect with industry creatives while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party August 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#brewtalreview #louisvilleky #genz #brewtal #creatives #design #copywriting #film