Creative Strategy / Content Internship
RedTag - Louisville, KY
June 2025 - August 2025
At RedTag, I served as a Creative Strategy & Content Intern who drove the messaging and content strategy for the Brewtal Review event from conception through launch alongside 3 other interns in their respective fields (Design, Web Development, and Strategic Leadership).
I positioned the job market’s challenges as context and presented the Brewtal Review as a solution positioning Brewtal Review as an event designed to bridge the gap between emerging creatives and experienced industry professionals—ensuring cohesive storytelling and engagement across digital campaigns, print collateral, and pitch materials.
Materials:
Decks
Brand Messaging Guideline Deck
Brand Positioning Social Media Deck
Event Pitch Deck for Partnership Proposal
Organic Messaging Matrix / Organic Messaging Matrix Assets
Social Media
Brewtal Laptop Short-Form Video
Brewtal Paparazzi Short-Form Video
Brewtal Problem Carousel
Brewtal Benefits Static
Brewtal Advice #1 Carousel
Brewtal Advice #2 Carousel
Last Chance RSVP Story
Targeted CopyWriting
One-Sheet
Rack Card
Email (Target: Primary Audience)
Email (Target: Secondary Audience)
Brewtal Review Launch Party WireFrame
To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Google Sheets shared between the designer (Josh Hakman) and I.
When launching Brewtal Review, we had to determine where its online presence would live.
While we had established it would be firmly rooted in the RedTag family, we explored whether it should maintain its own social media presence or be promoted solely through RedTag’s channels.
To inform our decision, I created a brand positioning deck comparing RedTag and Brewtal, developed social media plans for both options, and detailed the pros and cons of each approach.
Because our internship ran from June to August 2025, and the Brewtal brand and event were designed to carry on well beyond that timeframe, I analyzed Brewtal Review to its core and developed a brand messaging guideline to ensure Brewtal’s essence remains consistent moving forward.
Role:
I planned and recorded this short form announcement video for the Brewtal Review Launch Party.
Destination:
(@redtagdigital) Instagram
(@redtagdigital) TikTok
Caption Copy:
Powered by RedTag, Brewtal Review is a chance for students and recent graduates to receive expert feedback and build industry connections. Join us for the launch party at Captain’s Quarters on August 6th from 6-8 PM! RSVP with the link in our bio
#brewtalreview #louisvilleky #genz #brewtal #creatives #design #copywriting #film
Role:
I planned and participated in this short form video promoting the Brewtal Review Launch Party.
Destination:
(@redtagdigital) Instagram
(@redtagdigital) TikTok
Caption Copy:
You deserve to stand out. Connect with industry creatives while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party August 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#brewtalreview #louisvilleky #genz #brewtal #creatives #design #copywriting #film
Reasoning:
To utilize the central route to peruasion to hit on the problem and place the Brewtal Review as the solution.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Don’t be another statistic. Reserve your spot for the Brewtal Review Launch Party to receive career-altering feedback and build industry connections. August 6th from 6-8 PM RSVP link our bio
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.
Reasoning:
To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Tonights the night! Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.
Reasoning:
To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.
Destination:
Instagram (@redtagdigital)
TikTok (@red.tag.digital)
Caption Copy:
Connections open doors but portfolios get you through. Powered by RedTag, Brewtal gives you both. Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post and created the copy.
Reasoning:
To present the problem and the benefits of attending the Brewtal Review without the need to swipe.
Destination:
Instagram (@redtagdigital)
TikTok (@red.tag.digital)
My Role:
I conceptualized the post and created the copy.
Destination:
Instagram Story (@redtagdigital)
More Info:
The negative space at the bottom is intentional to use the instagram feature of placing a direct url link to the Brewtal Review landing page.
Crafted the copy for a single-page one-sheet to promote Brewtal Review across digital and physical formats—including email outreach, printed flyers in coffee shops, and distribution at creative industry events.
I strategically opened with the problem facing the current job market to frame the event’s “why,” followed by attendee benefits, clear event details, and a compelling activation line: ‘Don’t miss another open door.’
Wrote the rack card copy for the Brewtal Review launch party that was displayed at tables and handed out to attendees.
The card featured a clear event description, compelling benefits of attending, and a QR code for signing up for the October Brewtal Review.
Crafted the landing page wireframe copy for the Brewtal Review launch party highlighting the job market’s problem as the ‘why,’ positioning the event as the solution, and making “Reserve Your Spot” the prominent call-to-action.