Social Media Portfolio Social Media Copywriting
I planned and wrote the copy for social media graphics and short-form videos using Brewtal’s brand voice.
I structured around the strategic pillars of Authority, Activation, and Relatability. These content pillars served as foundational themes that guided tone, messaging, and creative direction, ensuring consistency across all visuals and formats.
Materials:
Strategy
International Emmy 2025 Nominee Highlight Schedule & Captions
Organic Messaging Matrix / Organic Messaging Matrix Assets
Graphic Copywriting
Brewtal Problem Carousel
Brewtal Benefits Static
Brewtal Advice #1 Carousel
Brewtal Advice #2 Carousel
Last Chance RSVP Story
To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Google Sheets detailing the copy to be used on graphics I conceptualized. This was shared between the design intern (Josh Hakman) and I.
Reasoning:
To utilize the central route to peruasion to hit on the problem and place the Brewtal Review as the solution.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Don’t be another statistic. Reserve your spot for the Brewtal Review Launch Party to receive career-altering feedback and build industry connections. August 6th from 6-8 PM RSVP link our bio
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.
Reasoning:
To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.
Destination:
Instagram, TikTok, Facebook
Caption Copy:
Tonights the night! Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post, created interview questions, interviewed each participant, and edited the copy for each graphic.
Reasoning:
To boost the authority of RedTag and Brewtal, showcase the Brewtal Review industry professionals, and utilize reciprocity to form trust between audience and brand.
Destination:
Instagram (@redtagdigital)
TikTok (@red.tag.digital)
Caption Copy:
Connections open doors but portfolios get you through. Powered by RedTag, Brewtal gives you both. Connect with industry professionals while refining your portfolio, digital presence, and resume for free at the Brewtal Review Launch Party October 6, 2025 (6-8 PM, Captain’s Quarters). RSVP with the link in our bio.
#resume #portfolioreview #louisvilleky #genz #creatives #design #copywriting #college
My Role:
I conceptualized the post and created the copy.
Reasoning:
To present the problem and the benefits of attending the Brewtal Review without the need to swipe.
Destination:
Instagram (@redtagdigital)
TikTok (@red.tag.digital)
My Role:
I conceptualized the post and created the copy.
Destination:
Instagram Story (@redtagdigital)
More Info:
The negative space at the bottom is intentional to use the instagram feature of placing a direct url link to the Brewtal Review landing page.