Social Media Portfolio Branding & Strategy
Materials:
International Emmys
2025 Nominee Highlight Post Schedule & Captions
2025 iEmmy Master Tags
2025 Red Carpet Captions
RedTag
Brewtal Brand Messaging Guideline Deck
Brewtal Organic Messaging Matrix
Brewtal Brand Positioning Social Media Deck
To facilitate the execution of social media graphics (carousels, statics, and story’s), I created an organic messaging matrix on Google Sheets shared between the designer (Josh Hakman) and I.
When launching Brewtal Review, we had to determine where its online presence would live.
While we had established it would be firmly rooted in the RedTag family, we explored whether it should maintain its own social media presence or be promoted solely through RedTag’s channels.
To inform our decision, I created a brand positioning deck comparing RedTag and Brewtal, developed social media plans for both options, and detailed the pros and cons of each approach.
Because our internship ran from June to August 2025, and the Brewtal brand and event were designed to carry on well beyond that timeframe, I analyzed Brewtal Review to its core and developed a brand messaging guideline to ensure Brewtal’s essence remains consistent moving forward.
